AMERTA
AT: FINTECH STARTUP ACQUIRED BY FACTSET

PRODUCT
DESIGNER
WHO THINKS
LIKE A PM.

I work at the intersection of design and product — turning messy problems into experiences people love and businesses measure.

VIEW WORK → GET IN TOUCH
AMERTA.PORTFOLIO -- O X
STATUS UPDATE
OPEN TO WORK
4+
YRS EXP.
100+
PROJECTS
54K
MINS SAVED
UX DESIGN
RESEARCH
UX WRITING
SYSTEMS
FIGMA FINTECH REMOTE OK
✓ 4+ YEARS SHIPPING PRODUCTS
UX DESIGN · STRATEGY · PRODUCT THINKING

Tools & Skills

4+yrs
FINTECH EXPERIENCE
100+
PROJECTS SHIPPED
54K
MINUTES ELIMINATED / MO
90%+
AI FEATURE ADOPTION
SELECTED WORK

CASE STUDIES & SHIPPED WORK

DRIBBBLE →
★ FEATUREDSERVICE DESIGNDUAL-SIDED WORKFLOW

Turning a white-glove service into a transparent, trackable product experience

✦ 500+ REQUESTS TRACKED IN-PRODUCT

Users submitted requests that disappeared into a black box. I designed both sides — user tracker + admin tool — expanding a single-surface brief into a complete operational product. 500+ requests. Zero manual emails.

END-TO-END DESIGNINTERNAL RESEARCHADMIN UXNOTIFICATION SYSTEM
INTERNAL TOOLINGDATA SYSTEMS

Replacing 10 days of manual work a month with a three-minute merge

⚡ 54,000 MINUTES ELIMINATED / MONTH

Post-acquisition, 900 duplicate profiles needed reconciling. I designed a merge tool that handled complex nested data structures — after a full restart when engineering revealed the true complexity.

SYSTEMS THINKINGPROTOTYPE TESTINGMERGE TRACKER
AI & PRODUCT0→1 BUILDINVESTOR RELATIONS

Bringing AI into the product for the first time — where it actually mattered.

✨ 50% OPT-IN RATE  ·  90%+ FOUND IT USEFUL

First AI feature in the product. IROs were spending hours piecing together investor relationship insights from individual meeting notes. I designed a summarisation experience that surfaces themes, sentiment, concerns and tone — embedded in the investor profile and the board reporting tearsheet.

UX DESIGN LEADAI INTEGRATIONFEEDBACK LOOPTEARSHEET
CORE PRODUCTUX OVERHAULIN PROGRESS

Replacing a broken third-party scheduler with an experience users actually understand

🎯 ZERO SUGGESTED CHANGES IN USER TESTING

After failed vendor negotiations, I built in-house. Key insight: users weren't confused by the interface — they were confused by the words. UX copy became the entire design strategy.

COMPETITIVE RESEARCHUX WRITINGUSER TESTING
HOW I WORK

DESIGN PROCESS & HANDOFF

// DESIGN PROCESS
1
DISCOVER
I start by understanding the real problem — not the brief. Internal interviews, process mapping, observing workflows, asking why before what.
USER INTERVIEWSPROCESS MAPPINGJTBD
2
DEFINE
I frame the problem clearly before touching Figma. What are we actually solving? I align with PM and engineering before designing anything.
PROBLEM FRAMINGSCOPINGALIGNMENT
3
DESIGN
Exploration, iteration, prototyping. I design all states — not just happy paths. Edge cases, empty states, errors included.
FIGMAPROTOTYPINGALL STATESUX COPY
4
VALIDATE
User testing where possible, collaborative reviews with leadership and PM. I iterate on real feedback — not opinions.
USER TESTINGSTAKEHOLDER REVIEWITERATION
// HANDOFF PROCESS
1
SPEC & ANNOTATE
Every design is fully annotated — interactions, edge cases, states, measurements. Engineers shouldn't have to guess.
ANNOTATIONSSPECSREDLINES
2
WALKTHROUGH
I walk the engineering team through designs in a dedicated session. I explain decisions, constraints, and what can flex vs what matters.
ENG WALKTHROUGHDECISION CONTEXT
3
QA & REVIEW
I stay involved through build. I review implementations against designs, flag regressions, and make judgment calls on edge cases.
QAIMPLEMENTATION REVIEW
4
REFLECT
Post-launch I document what I'd do differently, what was descoped and why. The work doesn't end at ship.
RETROSPECTIVEDOCUMENTATIONLEARNINGS
VISUAL DESIGN

BRANDING & CRAFT

VIEW MORE ON DRIBBBLE →
Login Pages
LOGIN & ONBOARDING
Login Pages
In-App Announcement Promos
MARKETING & PROMOS
In-App Promos
Events Page Illustration
ILLUSTRATION
Events Page
User Onboarding HTML Email
LOGIN & ONBOARDING
Onboarding Email
Reno's Landing Page
UI DESIGN
Reno's Landing Page
Call-to-action Card
MARKETING
CTA Card
WHAT PEOPLE SAY

THE WORK, THROUGH OTHERS' EYES

Amerta consistently pushes the boundaries — every solution she brings is more intuitive than what we asked for. She thinks in outcomes, not deliverables.

PRODUCT MANAGER
FINTECH STARTUP

She's a design thinker and visionary — she sees the product three steps ahead. The kind of designer who makes the whole team think differently.

PRODUCT LEAD
FINTECH STARTUP

You didn't just understand our workflow — you understood our pain points and internal inefficiencies brilliantly. This is exactly what we needed.

PRODUCT MANAGER
POST-LAUNCH FEEDBACK
ABOUT ME

I ASK WHY BEFORE
I OPEN FIGMA.

// CAREER ARC
SEED STAGE→ GROWTH STAGE→ GLOBAL ACQUISITION
"I ASK WHY BEFORE I OPEN FIGMA."

I'm a product designer who joined a fintech startup early — when the product was still being figured out — and stayed through growth, scale, and a global acquisition. Over 4+ years I've designed across user-facing products, internal tooling, and service design, always asking what the business needs before asking what users see.

I'm growing toward product management because I want to own the full problem — not just the screens.

OPEN TO NEW ROLES →
Discovery & Research
User interviews, internal process mapping, synthesis
CORE
Product Strategy
Problem framing, scoping, roadmap input
GROWING
Interaction Design
Figma, prototyping, all states, systems
CORE
UX Writing
Copy, microcopy, self-explanatory interfaces
CORE
Cross-functional Collab
Eng, PM, leadership, research teams
CORE
Systems Thinking
Dual-sided workflows, admin + user surfaces
CORE
PERSPECTIVES

HOW I THINK

PRODUCT THINKING

Why designers should write product specs — even when no one asks

When I started writing mini-PRDs for my own design work, my relationships with PMs changed overnight. Here's why.

PROCESS

The question I ask before opening Figma

It's not "what should this look like?" — it's "what decision is this design helping someone make?" Everything else follows.

CRAFT

Copy is design. The day UX writing saved an entire feature.

Users weren't confused by the interface. They were confused by the words. Fixing the language fixed the product.

// GET IN TOUCH

LET'S BUILD
SOMETHING REAL.

Open to Senior Product Design roles, PM-adjacent positions, and genuinely interesting problems.

SAY HELLO → LINKEDIN ↗